CES 2025 Spotlights the “Influencers to C-Suite Advisors” Trend
When passion meets purpose: The new creator paradigm to hyper-scale brands
Reimagining the Creator Economy: DrumWave and Brittany Kaiser at Money 20/20 USA
Under the leadership of MOUSA.I.'s creative team led by Chris Knight, we developed and executed a strategic communications campaign that showcased the evolving creator economy through the lens of DrumWave's groundbreaking partnership with Cambridge Analytica whistleblower Brittany Kaiser. We launched her new role for DrumWave during a main-stage panel discussion at Money20/20 USA in late October 2024, positioning DrumWave's launch of a groundbreaking dWallet (data wallet) and Data Savings Accounts from the world's largest fintech and big money conference.
A revolutionary partnership to evangelize data ownership
We crafted a compelling narrative around DrumWave's appointment of Brittany Kaiser as Chief Evangelist, highlighting how this partnership transcends traditional spokesperson roles. The story emphasized Kaiser's decade-long mission to establish data ownership rights, now being realized through DrumWave's innovative dWallet and data savings accounts. This positioning demonstrated how strategic creator partnerships can drive fundamental industry transformation.
Strategic C-Suite integration and market impact
We positioned DrumWave's collaboration with Kaiser as a blueprint for future creator partnerships, demonstrating how aligned passion and purpose can reshape entire industries. The narrative showcased how leading brands are maintaining multiple advisory and influencer partnerships simultaneously, targeting specific follower ranges for maximum impact.The appointment of Kaiser was a phase-one strategic initiative with the goal of adding on more celebrity firepower during 2025 to reach and influence both businesses and consumers into joining the new data economy emerging in the late 2020s to benefit us all.
Transformative industry leadership
The campaign culminated in positioning DrumWave and Kaiser at the forefront of a new era where creators are essential partners in strategic business planning. By connecting data ownership rights with creator empowerment, we demonstrated how DrumWave is not just participating in the creator economy but actively reshaping it. This narrative established DrumWave as a thought leader in both data rights and creator partnerships, setting a new standard for industry innovation.
Read the GritDaily story about the DrumWave launch from Money20/20 USA 2024
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